Playfair Display
Wellness
on water.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
DRIFT / VISUAL IDENTITY
A little space to drift.
The essentials for a consistent identity.
Rooted in nature. Made for the water.
WELLNESS ON WATERCONTRAST THERAPY. NATURALLY.
COLOUR PALETTE
Earth, water & warmth.
Seven colours from the original palette.
Select a swatch to copy its HEX value.
Use dark neutrals and forest green as foundations, sand stone for breathing room, and copper as an accent.
TYPOGRAPHY
Quietly expressive.
Elegant headings. Clear, considered details.
Montserrat
Time to
slow down.
Floating saunas. Cold plunges.
A restorative journey of heat, cold and relaxation.
CONTRAST THERAPY. NATURALLY.
LOGO CARE
Let the mark breathe.
Suggested starting rules for the identity.
Give it space
Leave at least the height of the “D” around the visible wordmark. Keep text and other marks outside this area.
Keep its character
Scale proportionally. Preserve the wave and letter spacing. Use the supplied colours without added outlines, shadows or gradients.
Choose the right file
Use SVG for sharp scaling and print artwork. Use PNG where vectors aren’t supported. Check fine lines at the final display or print size.
Option A: restrained angled terminals and a quieter tagline. Use for your website, stationery and print.
Stronger fine lines and a sturdier wave. Use the monogram for smaller placements; omit the tagline.
Embroidery files are artwork for your supplier to digitise, not machine stitch files. Agree the final size and approve a stitch sample on the actual fabric before production.
ABOUT THE ARTWORK
Approved Option A: lighter lettering with small angled cuts on the F and T, preserving the long R-to-wave signature. A separate embroidery version has thicker details and a shorter, sturdier wave tip. The flat colours replace the photographed copper texture. All logo lettering is outlined; no fonts are needed to use the SVGs.
UI / DIGITAL STYLE
Considered in every detail.
Surface-specific styles for clear actions and quiet, consistent interfaces. These are visual specimens.
On dark surfaces
Primary actionSecondary action
Inline hyperlink
Copper fill + onyx text. Sand secondary text.
Email address
name@example.com
On light surfaces
Primary actionSecondary action
Inline hyperlink
Forest fill + sand text. Forest links.
Email address
name@example.com
The downloadable guide includes exact HEX values, hover and pressed states, keyboard focus, forms, disabled controls, status messages and accessibility checks. Provide it alongside the AI brief for interface tasks.
CREATE WITH DRIFT
A brief for your AI.
Give your AI the brand brief, the approved logo file and the details of your task. The brief covers positioning, visual rules, tone of voice, example copy and a reusable task prompt.
Authentic premium
Refined design, tactile materials and a calm voice. Let water, timber, copper and considered details express the quality.
Use the real artwork
Attach the SVG or PNG. Ask the AI to place it faithfully, preserving the angled F and T terminals, the wave and the tagline.
Provide verified facts
Supply location, prices, session details and booking links. The AI should ask for missing facts and avoid invented facilities or health claims.
The brief includes proposed copy and art-direction guidance based on your positioning. Examples are not operational facts or additional fixed slogans.